This zone aims to answer your questions and queries on all aspects of life insurance, critical illness policies, mortgage cover, and family income benefit. There are specialist articles from our sponsors on current industry trends and product literature for you to read and use. Feel free to browse each sponsor's section and to add your comments to the forum. All information and features are written by the providers themselves, so please note that any technical queries should be addressed to the provider, rather than to Panacea.
About us
Founded over 160 years ago, the Liverpool Victoria group of companies now has more than 2 million members and customers and more than £8 billion in assets under management. That gives you some idea of the scale of our business.
However, our aim has always been to be the best at what we do, rather than just the biggest.
This means we're becoming slicker, more cutting edge and more responsive but still empathise with our customers, care about quality and remember those all important personal touches.
We're committed to the intermediary market and want to be out there to offer you the support, training and development and technical guidance you would expect from a well established provider.
We provide services that help you save time, improve your knowledge, grow your business and enable you to deal with the waves of ever-changing regulation and legislation.
We are proud of the service we provide and the relationships between our sales people and Intermediaries.
Services overview
Protection
Flexible Protection Plan:
- Income protection
- Life protection (including terminal illness cover)
- Stand-alone critical illness protection (three versions available)
- Combined life and critical illness protection (three versions available)
- Mortgage payment protection health
- Mortgage payment protection integrated health
- Mortgage payment protection unemployment
- Other options include: Waiver of Premium and Buy-back option
- Added value through Healthy Steps and Extra Care.
Award winning e-submission - Take advantage of one of the industry's most highly regarded telephone interviewing and underwriting services. It's innovative. It's intelligent. It's UK based. Take advantage of e-submission from LV=, your end-to-end solution for the Flexible Protection Plan. Our system offers you:
- Choice of short or normal-form routes
- 10% commission uplift when choosing the express route
- Fast decisions - an intelligent underwriting system, backed up by a team of expert tele-underwriters
- Track Online Protection Business
- Download Literature.
Family Income Benefit
LifeTime+ (Guaranteed non-profit whole of life)
Gift Inter Vivos
Annuities
Non Profit Pension Annuity:
- Enhanced rate annuities to people with reduced life expectancy due to specific lifestyle or medical conditions
- We do not offer ‘standard' annuities for those in good health
- Minimum age 50 (55 from 6 April 2010)
- The maximum age for Immediate vesting personal pensions (IVPPs) is 75. There is no maximum age for CPA or OMOs.
With Profits Pension Annuity:
- Low Minimum Investment - £10,000
- AKG rate our future performance potential as 5/5 in their 2007 report(1), and Cazalet give our fund their highest possible overall rating of 10/10 for financial strength, investment freedom and flexibility and bonus paying ability in their 2007 ratings(2)
- Minimum income guarantee of 100% of initial income that would have been provided if 0% Anticipated Bonus Rate (ABR) was selected regardless of initial ABR rate selected.
- We provide our WPPA members the option to select an ABR range from 0-5%
- With the WPPA from LV= you can change the selected ABR rate annually from the 2nd anniversary.
Source
- 1. AKG UK Life Office with profits report 2007
- 2. Cazalet 2007 WP Ratings-Liverpool Victoria.
Equity Release
- Minimum age - single life 60
- Minimum age - joint life, younger applicant must be between 60 and 95
- Maximum age - 95
- Cash released may be used for any purpose
- Minimum property value £50,000
- Minimum loan £15,000
- Maximum loan calculated as a percentage of property value
- Maximum is 20% at age 60,rising to 50% at age 95
- No upper property value (properties over £1M require special approval).
Retirement Solutions
- Insured ASP
- Insured PP - Personal/Employer Contributions
- Insured PP - Transfer Payments
- Insured Drawdown
- Insured Phased Drawdown
- Trustee Investment Plan
- Group Buy Out Bond
- Deferred Annuity - Formally ‘Section 32'
- Deferred Annuity Drawdown - Formerly ‘Executive Drawdown'
- Discretionary Pension Portfolio - Personal/ Employer Contributions & Transfer Payments
- DPP Drawdown
- DPP Phased Drawdown
- DPP ASP
- Self-Invested Personal Pension
- SIPP Drawdown
- SIPP Phased Drawdown
- Fund Supermarket SIPP
- SIPP ASP.
We have been awarded a five star rating for ourDiscretionary SIPP in Defaqto's 2008 SIPP star ratings report with effect from 1st February. The rating acknowledges the quality of the product offered and is echoed by the impressive level of sales achieved in the last 12 months.*
*Source: Defaqto SIPP star ratings 2008
NB: If you are interested in writing any of these products, please contact your regional LV= Pensions office to arrange technical training and create a pensions agency.

Derek Bradley, CEO
Sarah Paul, Marketing Director
James Bradley, Head of e-Relationships