Something rotten in the state of Denmark?

Categories: PanaceaIFA Comment

The moral compass has broken.

It seems that everyone is at it these days, there seems to be no shame any more in being accused of lying as long as it means you can get what you want, when you want, from who you want!

Parents are found lying in 2011 to get their children into their school of choice; civil servants are accused of lying to Parliament over the Goldman Sachs tax bill (although I am sure that the lying track record of some politicians has influenced setting the bar at a new low for this to happen).

What is it about the British psyche that leads otherwise sane, sensible people to lie and in may cases quite big time? Science is trying to learn more to help counter the opportunist idiot that lurks within with lie detectors, face scanners and voice recognition software but still has a way to go.

So when does that little white lie turn into something darker that will, if it works, result in considerable sums of cash being collected as the individual “passes go”.

Researchers have found that the average Briton tells, on average, four lies every day. But I suspect that researchers would have some way to go to beat the insurance industry for finding opportunistic master-classes in the subject of fraud.

In 2009 fraudulent insurance claims hit a record high of some £730m with more than 100,000 fraudulent claims made and yes, the recession was blamed.

Dishonest home insurance claims were the most common types of fraud and in a separate survey carried out by YouGov for the ABI, stunningly 20% of respondents said they would not rule out making a fraudulent claim in the future.

David Hertzell, the Law Commissioner leading the England and Wales consultation project on insurance claim fraudin July 2010 said: “insurance fraud is relatively common and should be discouraged. But the law we have for dealing with it is confusing and contradictory. If the law is to act as a deterrent, it must be clear and easy to understand.”

False claims managed to plumb new depths in 2011 for sheer stupidity.

Take for example the recently convicted con artist Julie Pullman now serving 38 weeks in jail. She was sent to prison at the end of September for defrauding her pet insurance company of some £37,000. In this case though, she had invented the dogs, all eight, and their injuries. Not content with that she then faked the vets’ bills — even having a special stamp made up at her local stationery store to make the invoices look “kosher”. In the end, she was rumbled after her insurer, RSA, on a hunch that all was not right, called the vet only to get through to Ms Pullman instead.

Or what about a case in November of a British man accused of faking his own death as part of a £1.25 million life insurance fraud. Authorities had been searching for Hugo Sanchez a.k.a. Alfredo Sanchez, for six years. He was accused of fraud after police allegedly found his fingerprints on his death certificate.

Life assurers are not immune. They are finding an increasing problem with clients who either fake disability to make a claim or despite having a clearly fraudulent claim for CI dismissed for blatant non-disclosure then take the case to the FOS who exert, some may say, unfair pressure on the company to pay out despite clear evidence of client wrongdoing- lies in fact.

IFAs frequently see fraudulent attempts at gaining compensation. These days’s the claims will often focus on miss-selling of some sort that are driven by ambulance chasers. Indeed we looked at some examples last year.

Our survey of some 300 IFAs in April 2011 would suggest that the FOS needs to look closely at dealing swiftly with fraudulent claims, particularly as 90% of survey respondents thought that FOS rules place IFAs in a disadvantaged position from outset.

Some 97% of respondents felt that a claimant should have to produce all relevant tangible evidence to support the claim they make before the case can be considered within FOS jurisdiction and that a staggering two thirds of respondents had experienced false or manufactured claims in an attempt to gain compensation, often through claims management firms.

The FOS has a very important role to play both in society and the industry and they do some good work that may not always be appreciated. Time and again we hear about successful claims of miss-selling, mostly by banks it must be said, yet complaints against IFAs accounted for just 1.5 per cent of all FOS cases in 2010/11, down from 2 per cent in 2009/10. Of these 53% were upheld but this statistic was distorted due to a very large number of the 2010/11 complaints being made against one firm- Towry with 345, a hundred more than Barclays who came second.

So we hear very little about the 47% of rejected complaints that shall we say could be “choc full of lies”? Perhaps an FOI request would reveal the extent of false accusations against IFA firms?

IFAs take complaints seriously and will always be happy at a rejected outcome but dismayed at the cost and stress involved plus the time spent proving innocence when the complainant has failed to prove guilt twice- once when the complaint was rejected by the firm and a second, case fee generating stage at the FOS.

With this in mind, it is interesting to look back to issue 21 of the Ombudsman News from October 2002 on the subject of fraudulent and dishonest claims.

The then Ombudsman, Walter Merricks, stated that “fraudulent and dishonest claims are a major problem for the insurance industry and fraud is alleged in a number of the cases we see. These can be difficult to assess. To establish that fraud has taken place, some concrete evidence of lies, inconsistent statements or acts of deception must be present. The fact that members of a firm’s staff are personally satisfied of the claimant’s bad faith is not sufficient proof of dishonesty’.

But surely it is a starting point?

He went on to say, “The essential components of fraud are intent to deceive and desire to induce the firm to pay more than it otherwise would. Establishing these points can require an analysis of the claimant’s motives. Inevitably this is a largely subjective exercise. Where a firm suspects fraud, it should make its views known to the customer, who can then respond to the allegations. We are unlikely to support a firm’s position if, instead, it uses a separate and spurious reason to justify rejecting a claim”.

Where fraud is suspected by a firm, a process should exist within the regulatory framework to deal swiftly with it yet it seems time and again that despite clear evidence being available the process either cannot or will not see it.

As Douglas Adams famously said, “If it looks like a duck, and quacks like a duck, we have at least to consider the possibility that we have a small aquatic bird of the family anatidae on our hands”.

With fraudulent complaints the same logic applies.

Perhaps the time has come for IFA firms to bypass the Ombudsman process where clear evidence of fraud exists and has evidentially been demonstrated to the complainant. Firms could go to the police or even consider the practicality of resorting to the courts themselves. The immediate effect of such a move would be to take the complaint out of FOS jurisdiction as the FOS cannot deal with cases that are subject to legal process. But such action would no doubt fall foul, perversely, of TCF rules.

Small IFA firms are particularly vulnerable to opportunist claims. In fact from our research on the subject, many small IFAs will confirm that they see the FOS as home of choice for the opportunist complainer or ambulance chaser, their motto being “nothing ventured, nothing gained”.

This may be why the FOS are increasing staff by a third over the next year. In 2012/13 staffing costs are expected to total £149.4m.

But remember the wise words of Rolling Stone (not Tenet) Keith Richards who said, "In the business of crime there’s two people involved, and that’s the criminal and the cops. It’s in both their interests to keep crime a business, otherwise they’re both out of a job.”

It is regulation presenting an unchecked opportunity that represents the problem. It can transform someone into a liar.

Dealing with fraud costs by way of time, emotion, stress and money. It is not a victimless crime and those caught “at it” should pick up the tab in a very expensive and draconian way.

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Article last updated: Jan 16, 2012

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In February 2007 Derek Bradley founded PanaceaIFA as he saw a widening gap between the quality of retail distribution service and resource support offered to directly regulated IFA firms when compared to Networks and larger advisory firms.

He launched the free portal later that year with support from eight financial services providers, which has since increased more than fourfold. The industry support list for what we do is an endorsement in itself for the quality of the project.

PanaceaIFA aims to empower IFA’s by providing free online access to the very latest resources, tools, research, educational support, ideas, views and technical intelligence from product providers and support services all in one place.

In a post RDR world, what we offer will become vital due to FSA restrictions on support given to networks and national IFA firms being subject to severe fiscal scrutiny and regulatory restraint

We have established a thriving web based community, and communicate twice a week with our free twice weekly email “Bento” bulletin to almost 10,000 individuals where members are kept updated with the latest news, comment and industry trends. 

We also ensure directly regulated IFA firms are given all the support they need via carefully planned strategic communication activities and ideas, implemented via the website www.panaceaifa.com.

PanaceaIFA are active within social media, winning an online 2011 poll as the Top IFA related Tweeter with some 2,000 Twitter followers and LinkedIn group members. PanaceaIFA is a place where IFAs and Providers and support services alike engage in discussions and exchange views on issues affecting their businesses.

PanaceaIFA's industry profile is one of an authoritative and well-respected voice within the financial services industry with IFAs, sponsors, media, providers, financial services organisations/bodies and government representatives alike.

In 2010 PanaceaIFA was shortlisted for Best Website for IFAs in the Professional Adviser Awards and again in 2011 for Best Network/Support Services Award, cementing its position as a website of choice for directly regulated firms.

PanaceaIFA is knowledge-driven, linking the loose connections between the directly regulated Independent Financial Advisers and product providers. It is an independent industry-supported portal which corrects the service imbalance with providers in a way that is RDR friendly and free to use.

Derek BradleyDerek Bradley, CEO
Derek Bradley is the founder and ceo of PanaceaIFA.

After an early career at Lloyd’s of London, he went on to learn about the importance of customer service, working for BOAC, the forerunner of British Airways, something further reinforced during his time as a broker consultant at Scottish Equitable.

Derek went on to set up his own successful IFA business which he ran for 18 years before selling it in late 2006.

Derek spotted an altruistic opportunity to provide a better service to directly authorised IFAs and in 2007 PanaceaIFA was born.

Born: Southend on Sea
Lives: Southern Spain
Likes: Swimming, Sailing, Skiing, Cycling, being creative, standing up for those who have no voice, reading and writing
Dislikes: The words ‘no’ and ‘can’t’!
Books:  History and biographies- latest read Keith Richards
Film: Apocalypse Now
Album: Tom Petty & The Heartbreakers Anthology
Career Ambition- Create a legacy for the industry with PanaceaIFA
Life ambition- To keep healthy and creative

Sarah PaulSarah Paul, Marketing Director
Sarah is responsible for the development and implementation of the marketing and communications strategy for PanaceaIFA and its eBusiness proposition. 

She joined PanaceaIFA from MetLife where she was Marketing Manager. During her 13 years’ within the financial services industry, she has also held marketing and eBusiness roles at Hartford Life Limited, RBS Insurance and Merrill Lynch.

Born: London
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Album: Forty Licks by Rolling Stones or Innocent Man by Billy Joel
Career ambition: To grow the PanaceaIFA brand to become the website of choice of directly regulated IFA’s
Life ambition: To visit as much of the planet as possible


James BradleyJames Bradley, Head of e-Relationships

James is responsible for managing the day to day relationships with our partner firms as well as working on updating partner site content and bulletin publishing.

He joined PanaceaIFA from Microsoft where he was a European Financial Analyst.  Prior to that he has held similar positions with Hewlett Packard, Sony, and Mercedes Benz. His experience gained in the IT industry is being put to good use as PanaceaIFA grows.

Born: Reading
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Film: Apollo 13
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Benefits of becoming a member

  • PanaceaIFA is free to IFAs thanks to the support of our sponsors and partners.
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PanaceaIFA is also always working to get great deals and special offers available especially for PanaceaIFA Members.  These include:

Sytner
The affinity scheme between Sytner Group Corporate Sales and PanaceaIFA has been designed to give PanaceaIFA members the opportunity of being in the driving seat of some exciting automotive brands. You can benefit from exclusive supply terms to over 20 leading motoring brands from one of the UK’s largest automotive groups, plus a host of additional services.

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PanaceaIFA have teamed up with The Shopping Club, to bring you great savings and offers at many high street stores, online retailers and more.  With over 200 high street retailers, 1,200 online retailers and 4,500 local merchants offering discounts and savings up to 50% both in store and online, membership will make a real diference to your back pocket!

PanaceaIFA is designed by IFAs for IFAs.  It offers advisers throughout the country the chance to share ideas, discuss industry issues and develop a dialogue with the UK’s leading financial service providers as part of a unique online community.

So please do use Panacea to the full, tell your industry friends and colleagues about us, and help build a unique community that serves your needs.

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How to work with our community

Going forward, the Retail Distribution Review (RDR) will impact greatly upon providers who rely on the network and national IFA model to distribute their products. The remuneration model will change as will the support model. All of a sudden the directly regulated IFA has become attractive again as they currently are best equipped to deal with the changes proposed for 2012, but how do providers engage with their world again?

If you are a life assurance, investment, pension and retirement product provider and want to find a realistic and cost effective way to reconnect with the valuable distribution channel of directly regulated IFA firms, then look no further than PanaceaIFA.

Opportunities also exist for strategic partners to promote tools, training, back office or legal services and regulatory support to our IFA members.

We offer a range of solutions from full partnership status to stand-alone promotional opportunities. 

If you would like to join our prestigious panel of partners or find out more about our advertising opportunities, please call Derek Bradley on 07595 892930 or email derekbradley@panaceaifa.com for a media pack.  Don’t forget to read our Media coverage page for further information about PanaceaIFA in the press.

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